Don’t make these mistakes with your landing page

After slaving over your ad copy…

Crafting your landing page…

And busting a gut to write your witty yet informative emails you’ve hit publish on your ads.

Now you can sit back and watch the leads flow in.

Only to find, 24 hours later there’s not a single lead.

Ok, you think the ads need time to settle down and allow Facebook to find the “right” people.

So, you calm down and give it another 72 hours only to discover a whopping 3 leads have signed up.

“How can this be” you think to yourself. 

It was bloody free and solved a metric shit tonne of problems for them…idiots.

You look at the stats on your ads and see that they’re actually doing their job. There’s been around 300 people checking out the landing page.

So, now we know where the problem is… your landing page…

It sucks the boaby.

The average conversion rate is between 5-15% and you aren’t anywhere near even the low end.

So, what went wrong?

Chances are you got one of these 5 things wrong.

1. Your offer is poor, as in unappealing to your niche. Your leads aren’t interested or the way you’re framing your offer isn’t capturing their imagination. You need to do more research and ask your audience what they want.

2. Trying to solve lots of problems. Your lead magnet should solve ONE problem NOT many. Trying to solve multiple problems with your freebie waters down the content and confuses your offer.

3. You’ve not included any social proof. Obviously hard if you are starting out but you can make up for the lack of testimonials with an interesting bio that highlights your idiosyncrasies as your skills. 

4. A single call to action. I don’t mean a single button but stick to the same CTA be it SIGN-UP, DOWNLOAD HERE, GET INSTANT ACCESS and they should all lead to the same product. Also, DON’T host your landing page on your website where they can click away too easily.

5. Keep the important stuff above the fold. It takes 0.5 sec for someone to decide if they’re staying on your page so your attention grabbing headline and sign-up must be above the fold.

If your lead magnet isn’t getting you the leads you want then I can guarantee the problem is you’re missing one of the 5 points on that list.

So, with that list in mind open up your landing page and look to see where you’re going wrong.

Later

Colin