How to turn your favourite films into banging emails

“Check out the big brain on Brett! You're a smart motherfucker. That's right. The metric system.”

Man, that quote takes me back.

I find it hard to believe that Pulp Fiction was 30 this year.

I still remember going to see it with a friend all those years ago and being blown away.

Where Reservoir Dogs had been a tight chamber piece Pulp Fiction was a shaggy dog story.

Inter weaving the stories of a number of characters and playing the timelines out of order until everything comes together in the end.

And Pulp Fiction is a movie I turn to regularly as a source of inspiration for emails.

From Jules telling Vincent “I’m a mushroom cloud laying motherfucker, motherfucker…” to Marcellus Wallace telling Zed “I'ma get medieval on your ass…”

Mainly because Pulp Fiction provides such great ready-made stories to slot into an email. One that makes your life easier as the writer to tie a lesson to.

And that is ridiculously useful for 99% of coaches because all too often your emails look like you’re trying to impress the reader with your knowledge.

The number of times I’ve read an email from a coach and Jules’ line “check out the big brain on Brett” has popped straight into my head…

Before I switch off and delete the email.

And if I’m deleting your emails then you can bet plenty of other people are too.

Why?

Because your reader wants entertained not educated.

Trying to hit with how well you understand the Krebs Cycle or the intricacies of tri-phasic periodisation is why you’re lucky to get 20% open rates instead of 40-50%.

The people on your list don’t care enough about what you’re saying for them to even open the email.

You’ve got to be sly and sneak the message in there disguised like Mr Wolf’s coffee with - 

“Lots of cream, lots of sugar”.

Do that and you’ll have your readers will start to treat your emails like one of the highlights of their week.

And if you’re struggling to tie your favourite scene from a film into an email, use AI. 

Simply give whichever one you use enough info about your audience, the scene, and the lesson you want to teach and let it help you with the idea.

Later

Colin