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Your leads are like students...they do everything last minute

Author

Colin Gordon
August 17, 2024

"SOMETHING TO READ"

Time to “science the shit out of it”?

Well, if you’re like me then you love a bit of science and you can get your daily fix here at Science Daily.

The bonus is you’ll get cool ideas to use in your emails because science is cool (and if you don’t think that, well, you’re wrong).

ScienceDaily Newsletter | Substack

ScienceDaily's official newsletter. Subscribe to your source for the latest research news. Click to read ScienceDaily Newsletter, a Substack publication with tens of thousands of subscribers.

sciencedaily.substack.com/?utm_source=%2Fsearch%2Fscience%2520daily&utm_medium=reader2&utm_campaign=reader2

"SOMETHING TO DO"

There’s a metric shit tonne of reasons why you should go for a walk and you can add boosting your creativity to that list.

In this TED talk Marily Oppezzo discusses why going for a walk might just be the secret to unlocking your creativity.

Want to be more creative? Go for a walk

When trying to come up with a new idea, we all have times when we get stuck. But according to research by behavioural and learning scientist Marily Oppezzo, getting up and going for a walk might be all it takes to get your creative juices flowing. In this fun, fast talk, she explains how walking could help you get the most out of your next brainstorm.

www.ted.com/talks/marily_oppezzo_want_to_be_more_creative_go_for_a_walk?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

"SOMETHING TO THINK ABOUT"

“Things turn out best for the people who make the best of the way things turn out.”
​— John Wooden. Head coach of the UCLA Bruins who won 10 NCAA championships over 12 years.

Accept that shit will happen and that said shit is all part of the process. It’s not good and it’s not bad it’s merely where you’re at. Draw a line in the sand and move on.

Why did they leave it to the last minute?

“It’ll be different this time”

That was me talking to myself 30 years ago as I started my Masters.

Honestly, I was full of good intentions, determined to rattle through every piece of coursework as soon as it was handed out. 

NO waiting until the last minute this time.

I was going to make life easy for myself, hand everything in within hours of getting the assignment not minutes before the deadline.

Aye, fucking right I was. I can tell myself some damn good stories when I want to.

I fell at the first hurdle and set the tone for the rest of the year by writing that first essay on the Sunday before it was due to be handed in.

My problem is if there’s no pressure to complete the task the task won’t get completed…no matter how important the task is.

But apply that pressure and I’m in. 

Boom, head down, in the flow and firing through whatever shit needs done.

And does this have to do with you?

Your leads are like students, or at least like the kind of student I was.

Most of them won’t buy unless you apply some pressure to buy.

And the easiest ways to apply that pressure?

Time scarcity.

If you’re coaching is available year-round at £200/month then have periodic launches where their are discounts or bonuses but make them time-sensitive.

If you’re gonna say the cart is open until 8 pm Thursday then make sure the cart is closed and 8pm.

No, letting them in the following day when there’s a discount involved.

Then you need to hammer home the time limit on the offer.

Each email in the last 72 hours needs to remind them that the offer is only available until X time on Y day.

Then on the final day send out your normal email in the morning and a reminder 4-6 hours before the cart closes.

With something like -

You’ve only got a few hours left to grab your 25% discount and all the bonuses that come with YOUR OFFER - my coaching programme for NICHE who want to BIG GOAL.

Now, ideally, you’d expand a little on what they might miss out on but there’s no need for war and peace. A couple of paragraphs would be enough.

But apply the pressure and you’ll see a big uptick in the uptake of your special offer.

Later

Colin