How salty are your balls?

Eric Cartman has had some of the best lines on TV for, going on 30 years.

From "How about we sing Kyle's mom's a stupid bitch in D minor" to "I made you eat your parents." Cartman isn’t afraid to skip to the beat of his own tune.

I’d go as far as to say Cartman is the embodiment of everything great about South Park.

He’s like Bart Simpson would be like if the makers hadn’t watered down everything great about The Simpsons.

Instead of selling out, Tre and Matt, the makers of South Park, doubled down and have continued to not give a single fuck about who they pissed off…nobody is off limits.

Even when doing so meant they lost one of their favourite characters when Issac Hayes, who was the voice of Jerome “Chef” McElroy, left the show because they ripped the piss out of Scientology.

All of this adds up to South Park still hitting 9/10 ratings, 328 episodes in which The Simpsons is struggling to hit a 6/10.

Just think about that for a second.

Tre and Matt set their stall out in the very first episode entitled “Cartman gets an anal probe” and never changed their style.

And you should apply the “South Park” approach to your own marketing.

Now you don’t need to go “full South Park” and look to antagonise everyone but staying true to who you are will pay massive dividends.

First off, being “you” makes your life easier. Instead of spouting shit oyu don’t believe in when crafting emails or social media posts you can say exactly what you think.

You’ll have to deal with less tire kickers because when you say true to yourself you’ll push people away.

Yes, you read that correctly, you’ll offend/annoy/trigger people so much that they’ll unsubscribe to your emails or unfollow you on IG or Facebook…and that is a good thing. 

Because if you are driving people away you’ll pull the kind of people you want to work with towards you.

So DO speak your mind.

DO talk about the things that matter to you.

Do talk about what you do in your life.

And DON’T worry about pissing people off that were never a good fit for your programme in the first place.

Because in the beige world, you need to stand out and it is far easier to do that by being authentic than by any other means.

So let your freak out and be yourself…you’ve got my permission.

Later

Colin