Why you need to **** around and find out

"When will I know I'm ready?"

"You won't. It's a leap of faith. That's all it is..."

But that’s a fucking big “leap of faith” when the leap is jumping off a building with no parachute.

Thankfully, I don’t imagine you’re doing anything like that unless you’re some parkour nut job.

And just in case you don’t recognise the line, well…

It’s only from the best superhero movie of the last few years…Spiderman into the Spider-verse (or Spidy-verse as we call it).

Miles Morales (Spiderman in this universe) is standing on the edge of a building, definitely NOT ready to be Spider-Man. While Peter B. Parker (Spiderman from another Spidy-verse) explains he needs to take that leap.

And, of course, he leaps or there’d be no movie.

Even after this though Miles is still a pretty shit Spiderman.

He falls off walls because he can’t control his stickiness.

He accidentally discovers he can go invisible and struggles to control it rendering it useless.

And he can’t even control his web-slinging to begin with.

Yet by the end of the movie, he defeats Kingpin in an epic battle with the other Spidermen…including an amazing turn by Nic Cage as a film Noir Spidy.

At the moment you may well be like Miles when it comes to marketing your PT biz. 

Everything is a bit hit-and-miss.

Some ads are a home run but you’ve no idea why.

Your landing page gets traffic, but conversions are as unpredictable as Miles' early invisibility powers.

The occasional email gets a response but the rest barely get opened.

So, you’re left swimming in the cesspool of social media like every other PT out there.

Like Miles, you might be thinking:

 "I don't know what I'm doing"

Or

"What if I'm not good enough?"

But here's what Spider-Verse got exactly right:

No superhero starts with complete mastery of their superpowers. Not Peter Parker. Not Peter B. Parker and not Miles Morales. 

We all start as beginners, probably wearing our costumes backwards (yeah, Miles did that too).

What matters isn't being ready.

What matters is taking that leap.

I cringe when I think of some of the emails I first sent out 7-8 years ago.

Yet now I get paid to write emails, adverts, and landing pages for other people.

You won’t master the ability to write ads that sell before you write a tonne of ads.

The same goes for creating landing pages that convert like clockwork.

Or crafting emails that turn leads into devoted clients on demand.

Whether it’s you trying to create a sales funnel or Miles trying to master his Spidy power you need to fuck around and find out how things work.

Because as Miles learned - anyone can wear the mask.

Anyone can be a hero.

But not if they wait until they’re ready…because you never will be.

Later

Colin

P.S. I’m not saying the process doesn’t suck the boaby at times which is why I’m in the process of creating The Funnel Supercharger. Pretty much a done-for-you sales funnel from Facebook ads to email sequence follow-up. And it should be hitting the shops in early January.